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If you take yourself a few years back, the content was not the MVP of the hour, and marketing strategies revolved around sales advertisements, etc. However, the ever-expanding world of content, along with the increase in the usage of the internet has truly proved that content is true, the King. Marketers have realized that sending meaningful and informative articles at their users or potential audience helps to build trust like nothing else. However, as a brand or a user makes a content strategy, there is one question that remains constant – Short Form Vs. Long-form content. Which is better and what will work for me is one question that we have always encountered while discussing content marketing. When we take an extensive look into this dilemma, there is no straight answer. There are a lot of factors that we have to consider, before deciding on Long or Short-form content. In this article, I will walk you through both the type of content, their pros and cons, and the factors should you consider while deciding between them. Let’s start with Short-form Content, and take a look at its pros and cons. What is Short-form Content? Short-form content is considered to be less than 1000 words, which is simple, easy, and quick for the reader to grasp. Some marketers draw the line at 1200 words while others do so at 600, but the general understanding of the short content is anything under 1000 words. The idea of short-form content is to get the idea or the message across without any game-playing. It is straight-forward, with uncomplicated verbiage, that does not require complex or critical thinking to get through to the other side. Instead of going in-depth into a topic, you can just cover a specific area. For example, Instagram Captions are short-form content as they are precise, to the point, and urge the readers to take a look at them. Similarly, almost all the social content that we see on our phone while scrolling away is a form of short-content. Other examples include News articles, infographics, emails, small duration videos, etc. The trend towards short-form content started with the advent of social media. It also popularized because most of the readers and users are looking at the content through their mobile phones or tablets. Instead of reading line by line, they go through the article, scanning and finding their interest point. This is the reason why vines were so famous, and the recent Tik-tok popularity has hit off the charts. The attention span needed for these types of content is small, and therefore have to be engaging and creative. Even Pinterest, which is so easy on the eyes, is a form of short-content. What is Long-form Content? You might have already guessed what long-form content is. Anything that goes beyond 1000-1200 words comes under the long-form category. These are more informative, in-depth, and insightful, and not made for a quick-glance reading. Rather, you need to sit down and invest your time. Few of the examples of long-form content are – Detailed blog-post, white papers, e-books, webinars, pillar pages, guides, evergreen pages, tutorials – you get the drill, right? The long-form content aims to engage the audience as it provides a topic on which the reader is looking to educate themselves. Moreover, long-form performs extremely well on the Search Engine, particularly Google when compared to short-form content. It is a very common SEO practice to mention that blogs with more than 2000-3000 words catch the attention of Google, rather than the same topic covered within 1000 words. And as we know, putting content on the internet means you want to see it on the #1 page. Long-form content is also a great addition to an online marketing strategy. Why; you ask? Because in-depth guides, tutorials, & informative posts are used to cater to the highly-invested audience that is looking to get a deeper insight into your services, products, or skills. As you provide them with informative articles, their trust and your brand value significantly increase.
That being said, it does not mean that short-form content loses its value when you’re trying to aim for better visibility on the internet. These two types of content have their set of pros and cons – which we will be seeing in the next segment. Pros & Cons – Short-form & Long-form Content As I mentioned before, there is no one answer to what is a better type of content. They each have a set of pros and cons, and you need to decide which one aligns with your end goals. Pros of Short-form Content
Cons of Short-form Content
Pros of Long-form Content
As we can see, long-form content is largely needed for SEO purposes and fits quite well with many business’s marketing strategies. In conversation with one of the leading digital marketing agencies in India, we discussed how the benefit of producing content goes beyond SEO, and, therefore, Long-form content should not be the only way forward for many aspiring businesses..[Continue Reading]
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Creating a website can seem like a tedious task, especially when you're not from the "developer" background. You may have convinced yourself that you cannot create a website on your own without having the technical knowledge. Thanks to the growing world of internet and technology, you can now create and maintain a very impressive website, all by yourself. Let's get down to the basic first. Ask yourself, why I need the website. It is important to have an established goal while making the website. It is all fun and games until you realize that you need to purchase the domain name and host. More on that later. The next step is to choose a platform, but luckily, we have done that for you. Around 29% of the websites are built using word press. Moreover, WordPress offers themes, designs and a lot of features that users love to explore. 1st Step: Setup Wordpress is free of cost because you have to purchase the domain name and hosting from someplace else. Now, what's a domain name? It's the name of your website which can be YourCompany.com or YourName.com. It is advisable to choose a domain name that is relatable and connected to the business. Domain Host is the place where all the images/videos and other website data will be stored. There are many hosting services like Bluehost, GoDaddy, and Fatcow, etc but the favourite one is Bluehost. It has three plans that you can choose from, according to your business needs. 2nd Step: How to get the domain name and web host? Sign Up on the Bluehost page and explore the plans they offer. Choose one according to your business size, features and budget. You can always upgrade or downgrade your plan. Once you have chosen your plan, it takes you to the domain page where you have to type in the domain. It also has the option where you can choose the domain name later. On the next page, you will be asked to fill in the account details like name, email address, phone number, etc. Next, you will be filling in the package details and additional add-ons that you need. It is recommended to choose these later according to the needs. After filling in the payment details and making the payment, a confirmation email is sent to the registered email Id. 3rd Step: Setting up the website.Now that we have a domain name and a host, it is time to set up the website. You can download WordPress from the blue host control panel in a single click. Here are the steps for it.
4th Step: Design your websiteNow that the major portion of the work is done, you are free to explore the various themes, features and configuration it offers. WordPress has over 1500+ themes that you can explore from and choose the one that suits your needs the most.
You might still be hesitant about setting up an entire website on your own. If you have doubts or cannot seem to wrap your mind around the process, you can always take the help of a digital marketing company in Delhi and get your work done easily.
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With 3.2 billion people using the internet worldwide, the internet is a great place to promote your brand. Gone are the days, when marketing your brand came a long time after setting up the business. The best thing to do is leverage from Digital Marketing from the inception of your business. For you to be able to do that choosing the right Digital Marketing Agency to help you grow plays a crucial role. There is a range of small to giant digital marketing businesses out there who could help you, but choosing the perfect match can be a gamble if not done right, there are few things to keep in mind when making that decision.
To sum it all up, try looking for a Digital Marketing Agency who you can build a relationship with over an agency that is simply selling services. Jyoti Rathore, Founder and Director of King Crescent rightfully states in this regard that “Services should be provided, not sold”. |